According to renowned talent management Asa Asika, musician David Adeleke, better known by his stage name Davido, is the most influential Nigerian under 40.
Davido is the most followed Nigerian on practically all social media platforms, Asika said in a recent episode of Mauricio Ruiz’s podcast, The Manager’s Playbook.
He disclosed that he occasionally makes jokes with Davido about how powerful he is compared to the President.
He asserted that other musicians’ careers would not have endured the issues Davido has faced while still being relevant.
“I think Davido is the most influential Nigerian under 40,” he declared. While others may disagree on other issues, let’s use social media, which is now the most widely used statistic. On practically every platform, Davido is the most popular [Nigerian] musician.
“I often ask him, ‘You know you’re kind of like the President of Nigeria?’ If someone else performed some of the things I have witnessed Davido do, they would never be able to recover.
“Davido is a walking advertisement.” Every company wants to be associated with him. It has been a long time since we used our own funds to purchase a music video.